Procter & Gamble Early Talent Competition
Spring 2026
3 days
The Procter & Gamble early talent competition was a nation wide event hosted by the global career accelerator. Students were presented with the Tide brand and were asked how to make it more appealing to students and to create a new innovation product for the Tide brand. After three days of work a slide deck would be turned in showcasing solutions.
It challenged students to create a new innovation product for the Tide brand.
The Problem
In order to find out what needed to be improved upon a survey was conducted asking 40 students what the worst part of doing laundry was. Students, specifically those living in dorms hated having to haul their laundry. In a dorm hall the laundry basket is an outdated solution.